Short story: Heavily and utterly blessed by Bilo’s logo refresh.
I saw it a few weeks ago. I was at Bole, a Thursday night. The take-away paper box was in the trash can. It took my breath away right when I saw it. I had to pull it out.
I usually don’t go to Bilo’s. But because I’ve seen it so many times, I have come to like it and their cakes are awesome. That night, I didn’t know exactly what had changed. But I knew something happened — the packaging felt light, sweet and refreshing.
People don’t even notice the difference. 👏🏽
After I shared it on Instagram, many asked me what had changed. That is what makes it so good. The designers managed to keep the integrity of what Bilo’s already had.
- Circular crop
- Curvy finish for a more friendly icon
- Balanced the cut by making it horizontal
- No change in typography, just ditched the Amharic.
Overall the logo feels fresh, beautiful and much much easier. And because of this thoughtful update, it will live longer to be loved by many.
To the designers: I love it. God bless you. Every time I pass by the sign, I am refreshed. Thank you!
(If you know who did this, please pass my appreciation!)
What did you think? 👇🏼