Bilo’s New Logo

What happened?

I saw it a few weeks ago. I was at Bole, a Thursday night. The take-away paper box was in the trash can. It took my breath away right when I saw it. I had to pull it out.

The logo on the packaging

People don’t even notice the difference. 👏🏽

After I shared it on Instagram, many asked me what had changed. That is what makes it so good. The designers managed to keep the integrity of what Bilo’s already had.

Old logo (left) and new logo (right)

What changed?

  • Circular crop
  • Curvy finish for a more friendly icon
  • Balanced the cut by making it horizontal
  • No change in typography, just ditched the Amharic.

Signs

Old cafe sign — had to search for a branch that did not yet get the update (seen at Atlas)
Comparison between the old (top) and new sign (bottom) at night

Summary

Overall the logo feels fresh, beautiful and much much easier. And because of this thoughtful update, it will live longer to be loved by many.

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Addismiraph Abebe

Addismiraph Abebe

Graphic designer based in Addis Ababa, Ethiopia