For years, I have noticed that whenever the best in the world talk about their profession, they never start with what they do.

What is mathematics? What is film making about? At the core of it, what is branding? And why do we do it? How about architecture and interior…

Short story: Heavily and utterly blessed by Bilo’s logo refresh.

What happened?

I saw it a few weeks ago. I was at Bole, a Thursday night. The take-away paper box was in the trash can. It took my breath away right when I saw it. I had to pull it out.


Addismiraph Abebe

Graphic designer based in Addis Ababa, Ethiopia

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